Fractional CMO · B2B SaaS & Tech Services

Dina El BannaThe Fractional CMO Advantage

Gain immediate access to C-level marketing expertise without the burden of a full-time executive salary or long-term commitment. A Fractional CMO provides strategic leadership, designing and executing data-driven go-to-market strategies that accelerate revenue growth and enhance market presence.

Dina El Banna specializes in partnering with businesses to build and execute go-to-market (GTM) strategies that drive sustainable growth and unlock new revenue streams without the overhead of a full-time executive.

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About

Your Strategic Growth Partner

Meet a marketing executive who transforms businesses through strategic vision and measurable results. With over 15 years in the technology sector, Dina brings a unique combination of commercial acumen and hands-on execution that drives real business impact.

Her approach goes beyond traditional marketing tactics. She partners with leadership teams to build comprehensive go-to-market strategies that align with business objectives, optimize revenue streams, and create sustainable competitive advantages in today's dynamic marketplace.

Based in Dubai, United Arab Emirates—a global hub for tech innovation—with deep expertise leading teams across EMEA and APAC, supporting you as you grow your GTM specifically in the MEA region and across the globe.

Dina El Banna

Key Differentiator: Dina delivers the strategic expertise of a full-time CMO with the flexibility and cost-effectiveness of fractional leadership, making high-level marketing expertise accessible to growing businesses.

Experience

Proven Track Record of Excellence

Interim Chief
Marketing Officer

TeKnowledge

(Sept. 2024 – Present)

  • Launched brand identity, company positioning and new tech services offer portfolio.
  • Designed and implemented commercial frameworks to optimize sales, marketing, and operational efficiency.
  • Advised executive leadership on strategic decisions, market positioning, and successful product rollouts to accelerate pipeline growth.
  • Built and mentored high-performing cross-functional teams to drive GTM initiatives and enhance overall performance.

Senior Director of
Sales Excellence

Avaya Inc.

(April 2020 – Sept. 2024)

  • Spearheaded GTM and sales transformation initiatives across EMEA and APAC, ensuring alignment with strategic business objectives.
  • Significantly drove pipeline growth, enhanced customer engagement, and accelerated the adoption of subscription-based solutions.
  • Oversaw the development and implementation of critical training and enablement programs for sales, pre-sales, and frontline personnel.
  • Analyzed KPIs and customer data to inform strategic decision-making.

Director of Solutions
& Field Marketing

Avaya Inc.

(April 2007 – April 2020)

  • Directed solutions and field marketing strategy across EMEA and APAC, defining market approaches for key offerings.
  • Developed and executed comprehensive go-to-market plans for priority solutions, ensuring strategic market penetration.
  • Equipped regional sales teams with essential playbooks, competitive intelligence, and enablement tools for maximum effectiveness.
  • Managed field marketing budgets meticulously to optimize ROI and enhance campaign effectiveness across all regions.

Impact

Key Achievements & Impact

Measurable results that drive business transformation

Avaya:
iConnect Program Leadership

Spearheaded initiatives that significantly boosted business growth, leading the iConnect program which sold over 250,000 seats annually in the SME segment.

Customer Advocacy Excellence

Showcased talent for content and customer advocacy by producing over 140 customer reference stories, overachieving target by 177%.

Global Sales Transformation

As Senior Director of Sales Excellence, led GTM and sales transformation initiatives across 50+ countries, driving a 70% conversion rate for the COVID monetization program.

Subscription @Scale Success

Led the "Subscription @Scale" initiative, which exceeded revenue targets by $6 million and boosted the subscription funnel by 48%.

Teknowledge Launch

Launched new brand identity and transformed the company into a solutions-driven partner, unified three companies under one brand, and launched six new solution offerings within four months.

Case Studies

Demonstrated Results

Real challenges. Strategic solutions. Measurable outcomes. Explore how Dina's expertise has transformed businesses and delivered exceptional results across diverse scenarios.

Case Study 1: Driving Revenue Growth through Subscription Model

Avaya headquarters

Challenge: The company needed to shift from a traditional model to a scalable subscription-based solution.

Solution: As Senior Director, Sales Excellence, Dina led the "Subscription @Scale" initiative, which focused on standardizing sales processes and account planning methodologies across the EMEA and APAC regions.

$6M
Revenue Exceeded
Annual Net ACV goals surpassed
48%
Funnel Growth
Increase in subscription pipeline

Case Study 2: Brand Launch, New Portfolio and GTM Transformation

Challenge: Teknowledge, a global tech services company, needed to unify three separate companies under one brand to create a cohesive market presence and generate new revenue.

Solution: As Interim CMO, Dina led a full rebrand, including a new website, in under four months. She also launched six new solution offerings and GTM assets, and established a unified sales methodology to strengthen enablement and growth.

New Brand Identity

Market relevant positioning and transformed brand image.

New Portfolio & Partnerships

Comprehensive portfolio value preposition and sales assets

Services

Core Services & Areas of Expertise

Dina offers a range of services designed to meet your specific needs as a scaling business. Her expertise spans the full spectrum of marketing and go-to-market execution, delivering measurable impact across every engagement.

Go-to-Market Strategy & Execution

Developing and executing GTM strategies that align with your business objectives and deliver measurable impact on revenue and growth.

  • Market analysis and positioning
  • Revenue stream optimization
  • Competitive differentiation
  • Launch strategy development

Performance Marketing & Brand Visibility

Building and scaling marketing programs that integrate brand positioning, demand generation, and performance marketing to deliver measurable growth.

  • Demand generation campaigns
  • Brand positioning and messaging
  • Digital marketing optimization
  • Content strategy and execution

Team Leadership & Sales Enablement

Mentoring cross-functional teams and implementing scalable programs that enhance brand equity and accelerate pipeline growth.

  • Sales methodology development
  • Team training and coaching
  • Process standardization
  • Performance optimization

Data-Driven Decision Making

Leveraging market insights and analyzing performance metrics to inform strategic decisions and optimize GTM execution.

  • Performance metrics analysis
  • Market research and insights
  • ROI optimization
  • Strategic planning support

Engagement Models

Find the Right Fit for Your Needs

We offer three flexible engagement models designed to align with your specific goals and budget. Each model provides a different level of partnership, from targeted, project-based work to ongoing strategic leadership.

Model 01

Project-Based

Focused, expert-led solutions for specific challenges

Model 02

Fractional CMO

Ongoing strategic leadership and oversight

Model 03

Hybrid Model

Strategic direction plus targeted initiatives

Choosing the Right Model: Each engagement model is designed to provide maximum value while fitting your specific business needs, timeline, and budget constraints.
Let's discuss which approach aligns best with your growth objectives.

Model 01

The Project-Based Model: For a Specific, High-Impact Goal

This model is ideal if you have a defined marketing or GTM challenge that requires a focused, expert-led solution. It's a great way to kickstart a new initiative or solve a critical, short-term problem without a long-term commitment.

"Perfect for businesses that need immediate, focused expertise to tackle specific challenges and achieve measurable outcomes."

Best for:

→

Go-to-Market Strategy Development

Creating comprehensive GTM strategies for new markets or products

→

Brand Launch or Rebrand Projects

Complete brand transformation and market repositioning initiatives

→

New Solution or Product Launch

End-to-end launch strategy and execution for new offerings

→

Sales Enablement Platform

Building unified methodologies and scalable sales processes

01

Discovery & Assessment

Deep dive into your specific challenge and business context

02

Strategy Development

Create tailored solutions aligned with your objectives

03

Implementation Support

Guide execution and ensure successful delivery

04

Results Measurement

Track outcomes and optimize for maximum impact

Model 02

The Fractional CMO Retainer: For Ongoing Strategic Leadership

This model is perfect for businesses that need continuous, high-level marketing leadership and strategic oversight but aren't ready for the cost of a full-time Chief Marketing Officer.
You'll gain ongoing access to my expertise for a fixed monthly fee.

What You Get:

Strategic Leadership

Monthly strategic planning sessions and ongoing advisory support

Team Development

Regular mentoring and upskilling of your existing marketing team

Executive Advisory

Direct access for strategic decisions and market opportunities

Performance Optimization

Continuous monitoring and optimization of growth strategies

Best for:

  • Companies needing consistent marketing leadership – Organizations that require ongoing strategic direction and oversight
  • Mentoring existing teams – Businesses with in-house marketing talent that needs expert guidance and development
  • Executive strategic advisory – Leadership teams seeking ongoing marketing expertise for critical decisions
  • Long-term growth optimization – Companies focused on sustainable pipeline growth and market expansion

Value Proposition: Get C-level marketing expertise at a fraction of the cost of a full-time hire, with the flexibility to scale up or down based on your needs.

Model 03

The Hybrid Model: For Strategic Direction & Targeted Initiatives

This model combines the best of both worlds. It includes a foundational monthly retainer for ongoing strategic advisory and support, plus the flexibility to add larger, project-based initiatives as needed.

Strategic Foundation

Monthly retainer provides consistent strategic oversight and advisory support

Project Flexibility

Add targeted initiatives and larger projects as opportunities arise

Scalable Results

Adapt quickly to changing market demands and business priorities

Perfect for Growing Businesses

The hybrid model is designed for companies that need both strategic continuity and tactical flexibility. You get the benefits of ongoing leadership while maintaining the ability to tackle specific initiatives as they arise.

Best for:

Evolving Business Needs

Companies with changing priorities and a mix of strategic and tactical projects

Continuous Leadership

Businesses wanting ongoing strategic guidance plus dedicated project support

Market Adaptability

Organizations needing a flexible partner who can respond to changing market demands

"The hybrid model provides the strategic consistency of a fractional CMO with the focused execution power of project-based work."

Credentials

Professional Certifications

Continuous learning and professional development ensure that Dina stays at the forefront of marketing and sales excellence. These certifications represent a commitment to delivering cutting-edge strategies and methodologies.

Revenue Architecture

Winning by Design, 2023

Advanced certification in building scalable revenue systems and optimizing go-to-market strategies for sustainable growth.

Impact-Led Selling (SPICE Methodology)

Winning by Design, 2023

Expertise in modern sales methodologies that focus on customer impact and value-driven selling approaches.

MEDDPICC Masterclass

2024

Advanced qualification methodology for complex B2B sales processes, ensuring higher conversion rates and better customer fit.

Prosci Change Practitioner – AI Adoption

Prosci Certified

Drives successful organizational transformation and measurable outcomes through the expert application of the Prosci Methodology.

CX Champion Certified

Forrester, 2020

Customer experience excellence certification, focusing on creating exceptional customer journeys and driving loyalty.

Master of Business Administration (MBA)

Manchester Business School

Strategic business leadership with focus on marketing and operations excellence.

Bachelor of Business Administration (BBA)

The American University in Cairo

Foundation in business fundamentals with emphasis on Marketing & Computer Science

Get in touch

Ready to Transform Your GTM Strategy?

Let's discuss how we can drive measurable growth together.

Contact Me LinkedIn

Dina El Banna · Dubai, United Arab Emirates